Concerning world news on global events, this year is ready for one of the most important events within the world of sports, the FIFA tournament Qatar 2022. Unlike the best and most costly category of backers for the worldwide soccer federation including Visa, Adidas, Coca-cola, Gazprom (a Russian gas company), Hyundai/ Kia, Qatar Airways, and Wanda (a Chinese enterprise group), FIFA has disclosed that Crypto.com is going to be a political candidate sponsor of the FIFA tournament Qatar 2022.
The company owns an app designed for cryptocurrency exchange, it is based in Singapore. The corporate is fast-growing and on a mission to accelerate and boost the world’s transition to cryptocurrency. It currently serves quite like 10 million customers and has over 4,000 employees across its offices within America, Europe, and Asia.
1.How will Crypto.com benefit from the sponsorship of this tournament?
The corporate sponsorship agreement will see the company’s branding feature prominently at the tournament’s venues and supply its 10 million-plus customers with numerous chances to attend matches and win merchandise.
The company’s Chief Marketing Officer, Steven Kalifowitz told cryptocurrency website Coin Desk that football brings the world together, and no sporting event brings the planet together like the way FIFA tournament does. It is the primary brand to represent the cryptocurrency industry in such a historic event.
On the opposite hand, FIFA’s Chief Commercial Officer, Kay Madati expresses the company’s enthusiasm to possess a worldwide brand like Crypto.com joining in as a sponsor of the exciting and groundbreaking FIFA tournament in Qatar, ultimately helping to grow the game on a worldwide scale.
2.Crypto.com more sponsorship deals
In November 2021, the corporate purchased the naming right’s to the Staples Center in Los Angeles for the next twenty years and renamed it Crypto.com Arena in an estimated $ 700 million deal.
It also has a $ 25 million deal with the Australian Football League (AFL) and multi-million dollar sponsorship deals with Formula 1 and therefore the Ultimate Fighting Championship (UFC). In addition to that, the trading platform is also known for its credit cards, joined rivals Coin base Global, Inc. and FTX Trading Ltd., filling up advertising slots at this year’s Super Bowl between the Los Angeles Rams and Cincinnati Bengals that reached 167 million viewers.
Crypto.com’s sponsorship of this year’s World Cup provides an additional reach of its offerings to an international audience, according to soccer’s worldwide appeal. A FIFA audit showed that quite like 3.5 billion people watched the 2018 World Cup staged in Russia, with a combined worldwide audience of 1.2 billion viewers watching the ultimate between France and Croatia.
The company will further increase the notice of the rapidly growing trading platform alongside this sponsorship. If you do want to trust Crypto.com together with your funds, it is a highly secure and controlled cryptocurrency platform with numerous security certifications and assessments by top security auditors. Crypto.com has attained the subsequent certificates:
- ISO/IEC 27001:2013, ISO/IEC 27701:2019, PCI:DSS 3.2.1, Level 1 compliance and CCSS.
- ISO/IEC 27701:2019 Certification for privacy risk management by SGS.
- ISO/IEC 27001:2013 Certification for information security management by Bureau Veritas.
- Level 1 (highest degree) PDC: DSS standard for complying with strict requirements within the payment card industry.
- CCSS (Cryptocurrency Security Standard) – a series of strict security requirements for storing, accepting, and transacting cryptocurrencies.
- Adaptive (Tier 4) rating – National Institute of Standards and Technology (NIST) Privacy Framework
- Adaptive (Tier 4) rating – National Institute of Standards and Technology (NIST) Cybersecurity Framework
On the user side of things, Crypto.com enables you to protect your accounts with two-factor authentication (2FA), similarly as a mix of a passphrase, password, biometric (fingerprint & face ID), email, and phone verification. Therefore, the corporate has put in place security measures and takes the security of its users’ data and funds extremely seriously. As such, it’s among the safest cryptocurrency platforms on the market.
Crypto.com may be a beginner-friendly crypto trading platform that creates it super easy to amass, exchange, and spend crypto.
The FIFA tournament Qatar 2022 will be held from 21 November to 18 December 2022.
Sources; crypto.com., https://cryptonews.com/, https://www.investopedia.com/